What “Going Heavy Enough” Really Means in Strength Training Over 40 Why Weight Selection Matters in Strength Training One of the most common mistakes we see (especially in strength training over 40), is not going heavy enough. Many people stick with the same weights, regardless of rep range or training
Why Supplements Won’t Work If Your Habits Are Broken (Especially Over 40) Supplements for adults over 40 can be powerful tools for health and longevity, but they won’t work if your daily habits are holding you back. One of the most common questions we get at E-Town Fitness is:“Which supplements
The Real Value of a Coaching Program: Why Workouts Alone Won’t Get You Results If you’ve ever seen an iceberg, you know that what’s above the water is only a fraction of what’s really there. That’s exactly how a good coaching program works. Most people see “the workout.” But what
Strong Over Skinny: Why Women Over 40 Should Focus on Strength, Not Just the Scale In the world of women’s fitness, “skinny” used to be the ultimate goal. But for women over 40, chasing a smaller number on the scale is no longer the best path to feeling strong, looking
What Every Man Over 40 Needs to Know About Micronutrients, Testosterone, and Recovery If you’re a man over 40, chances are you’ve noticed some changes. Maybe your energy isn’t quite the same.Maybe you’ve gained weight around the midsection.Maybe your recovery takes longer after workouts or you’re not building muscle like
Strength Training After Weight Loss: The Missing Link to Keeping It Off If you’ve just lost a significant amount of weight, whether through nutrition, cardio, or medications like Ozempic or GLP-1s. Then first off, congratulations. That took real effort and discipline. But if your journey stopped at the scale, you
Working Out Doesn’t Mean You Can Eat Anything: The Fat Loss Trap If you’ve ever said… “I hit my step goal, so I deserve this.”“I worked out hard today, so I can eat what I want.”“I don’t need to track my food because I train 4x/week!” …you’re not alone.But if
The Most Common Nutrient Deficiencies in Adults 40+ (And How to Fix Them) As we age, our bodies become less efficient at absorbing and using key nutrients, especially if we’re training hard, under stress, or trying to lose body fat. And if you’re 40 or older, these nutrient deficiencies can
How to Track Body Composition Changes (Without Obsessing Over the Scale) Most people step on the scale hoping to see the number drop. But here’s the problem — weight alone doesn’t tell you the full story of your fitness progress. At E-Town Fitness, we work with adults over 40 who
Strength Training Myths Over 40: Why Lifting Won’t Make You Bulky (And Will Actually Help You Burn More Fat) 💭 Still Think Lifting Weights Will Make You Bulky? You’re not alone.We’ve heard it hundreds of times from women walking into E-Town Fitness for the first time: “I don’t want to