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Spot Reduction Doesn’t Exist — Here’s How to Actually ‘Tone’ Your Arms (and Everything Else)
The Common Question: “How Do I Get Rid of This?” If you’ve ever grabbed the back of your arms and asked, “How do I…
Muscle vs. Fat: Why a Pound Isn’t Really the Same (Weight Loss Over 40)
Muscle vs. Fat: Why a Pound Isn’t Really the Same (Weight Loss Over 40) The Common Misconception One of the biggest myths in…
Fitness Plateaus Over 40: Why They Happen and How to Break Through
Why Fitness Plateaus Happen Over 40 If you’ve been working out consistently but the scale hasn’t budged, your strength numbers have stalled, or…
The Role of Recovery Days in Getting Stronger After 40
When most people think about strength training, they picture the heavy lifts, the sweat, and the hard work inside the gym. But here’s…
Crash Diets vs. Sustainable Weight Loss: The Hidden Cost of Quick Fix Diets for Adults Over 40
When adults over 40 come to E-Town Fitness for the first time, one of the most common questions we hear is:“How long will it take…






